TAG Heuer - Code name: “The Autavia Cup”
The goal? to collectively choose the historic Autavia model to be reissued in 2017.
This is an original project, a community initiative, a spontaneous consultative approach with customers, collectors, enthusiasts, boutique clients, etc. A first among watchmaking brands in terms of preserving and showcasing their heritage.
On Thursday 17th March 2016, the first day of the Baselworld international trade fair, TAG Heuer will launch a major online operation, "The Autavia Cup", the aim of which is to choose the historic Autavia model to be reissued in 2017.
What do you think? Which is your favourite? TAG Heuer will be asking all fans of the brand to choose their own favourite historic Autavia model from a selection of 16 watches that represent the first generation of Autavias produced by the company in the 1960s.
The principle is simple: the first round takes place on the dedicated website, autaviacup.com
: have a look at the side-by-side pairs of photos showing the 16 watches and vote online before 31st
March 2016 for your favourite in each pair. The second online round will follow, to determine the 4 finalists before 14th
April, the operation deadline.
On Monday 18th
April 2016, a TAG Heuer internal Products Committee led by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division - himself a watch collector - will reveal online the watch chosen from among the 4 finalists as the one to be reissued and presented at Baselworld in 2017.
Choose your favourite historic Autavia and bring it back to life...
Get involved from Thursday 17th March 2016, the opening date for this year’s Baselworld trade fair.